Search campaigns with structure and measurement

Campaign strategy

Define the offer, geography, budget range and conversion goal before spending begins.

Account setup vs ongoing management

Account setup covers structure, tracking and initial campaigns. Ongoing management covers monitoring, refinements, budget review and reporting. These are separate scopes and should be agreed clearly.

• Setup: account structure, conversion actions, initial ads
• Management: optimization, budget monitoring, creative/testing support

Keyword targeting & ad structure

Organized campaigns and ad groups with relevant keywords, negatives where needed, and clear messaging matched to landing pages.

Landing pages

Ads perform better when the destination explains the offer quickly and makes the next step obvious — especially on mobile.

Conversion tracking & budgets

Track meaningful actions such as form submits. Monitor spend against goals and adjust based on data, not guesswork.

Optimization & reporting

Review search terms, ad relevance, landing friction and conversion paths. Reports explain traffic, engagement and conversions separately.