What we set up
A clean measurement layer for websites and campaigns.
- Google Analytics
- Google Search Console
- Meta Pixel
- Conversion tracking
- UTM parameters
- Event tracking
- Campaign attribution basics
Analytics & Tracking
Google Analytics, Search Console, Meta Pixel, UTMs and event tracking — set up so business decisions are based on clean, understandable data.
A clean measurement layer for websites and campaigns.
Traffic is visits. Engagement is how people interact. Conversions are meaningful actions — such as enquiries. Mixing these up leads to poor decisions, so reporting keeps them separate.
We track non-sensitive event names and metadata only. Email addresses, phone numbers, private notes and proposal details are never sent to analytics platforms.
UTMs and platform pixels help show which channels contribute to enquiries. Attribution is directional guidance, not perfect proof of every outcome.
Clear answers without inflated claims.
Tracking quality depends on correct installation, consent preferences and platform availability.
Digital Marketing overview
Google Ads, Meta Ads, YouTube Ads — plus SEO and tracking.
SEO
Technical SEO, on-page structure, content clarity and Search Console monitoring — focused on sustainable visib…
Google Ads
Campaign strategy, keyword targeting, ad structure, landing pages and conversion tracking — managed carefully,…
Selected projects
See how Nel_Ai builds websites and digital solutions.
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